Marketing

The last two years have been challenging for many individuals and businesses and there is no certainty about what is ahead. However, there is a growing consensus that the COVID…

It might sound like a contradiction, but the evidence is overwhelming that businesses that focus on doing less and outsourcing more are growing exponentially faster than those that prefer to…

The aim of marketing is to make sales easier. All things being equal, spending on marketing should result in either an increase in revenue or savings in the cost of…

CRM – Definition, Build and Management Proposal and Tender Writing

The most effective marketing is customer-centric, delivering the right message to the right person at the right time. The only way that this can be achieved at scale is by…

Marketing is a combination of art and science. It involves a rich blend of creativity and discipline that requires skill and experience to master, and mistakes could potentially take years…

Most businesses want to grow, but few grow into their potential. What separates those that do reach their potential from the rest is that they overcome the three main barriers…

A regular feature of corporate surveys into sales and marketing is the dysfunctional relationship between the two departments. This is usually accompanied by some finger pointing as to the cause,…