Marketing Department
Growth Creators can provide a full-service marketing solution that enables you to outsource your marketing department to us.
Go-to-Market Planning
Marketing Strategy
A well thought out marketing strategy not only increases sales, it also reduces the sales effort. Too often the marketing function, and therefore the marketing strategy, is limited to developing branding and sales collateral and implementing promotional campaigns. Growth Creators take a holistic approach to marketing strategy. We consider and combine product, price, promotion and placement strategies into a single cohesive marketing plan that can be readily implemented.
Market Research
Sales success comes with knowing your customer and understanding how you can help them. This means finding a way to provide them with a product or service that benefits them at a price that feels valuable to them, and profitable to you.
Growth Creators takes a unique approach to market research. We combine qualitative and quantitative research and view it through a pragmatic lens to provide a realistic assessment of potential sales and revenue opportunities and timelines.
Sales and Marketing Integration
Marketing and sales are a continuum. Too often an organisation’s sales and marketing functions are at odds with each other. Ultimately the role of marketing is to make sales easier. At its zenith, marketing is so effective that the sales function is to simply and efficiently process orders from a queue of customers. However, where the product or purchasing decision is more complex, sales must play a more significant role in assisting the customer to buy from you.
Growth Creators understands that the delineation between marketing and sales should be at different points along the continuum, depending on the nature and complexity of the buying process. By understanding the overall relationship between these two functions, Growth Creators identifies appropriate delineations and integration points to systematically improve your organisation’s sales results.
Marketing Messages and Collateral
Customer loyalty and Advocacy
Advocacy Marketing is the most powerful form of marketing there is. Your potential customers are far more likely to listen to their peers than they are to listen to you. Building customer loyalty and advocacy will not only help you to retain clients, it can also help you to get new ones.
Growth Creators are experts at building cost effective loyalty and advocacy programs for organisations. We ensure you get genuine customer feedback, and then help you to learn from your unhappy customers while we amplify the voice of your greatest advocates.
Thought Leadership
Thought leadership is one of the most effective elements of today’s marketing mix. It is also the piece of the content puzzle that few get right.
Growth Creators are thought leadership specialists, with writers that have achieved outstanding results in producing thought leadership artefacts (often ghost written) for industries as diverse as finance, IT, education and logistics. We know exactly how to make you sound like you know what you are talking about, in a way that is interesting and thought provoking to your audience.